Where to Buy Hojicha Powder in the UK (2026 Guide)

Hojicha has had its moment in the UK. If you've seen it on TikTok, discovered it on a café menu, or tried it as a gentler alternative to matcha, you're not alone. The roasted, caramel-tinged flavour has built a loyal following among people who love the ritual of a matcha latte but find matcha itself a little too grassy or intense. It's cropped up in everything from afternoon lattes to recipe reels, and once you've tasted it, it's hard to go back to ignoring it.

The problem is that finding good-quality hojicha powder in the UK — not loose leaf, not tea bags, but the fine powder you can actually whisk into a latte or fold into a recipe — is harder than it should be. Most supermarkets don't stock it. General tea retailers carry the leaf, not the powder. And online, the quality gap between sellers is significant. This guide covers every real option available to UK buyers in 2026, starting with the most reliable.

UK stock. Free letterbox delivery.

Hojicha Lab — Kyoto-roasted hojicha powder · 100g £19 · 500g £62 · Ships same day

The best place to buy hojicha powder in the UK: Hojicha Lab

Hojicha Lab is a UK-based brand founded by Hanna, who is half-Japanese and grew up with hojicha as a household staple — not a trend, but an everyday drink. That background matters. The sourcing decisions behind the brand come from genuine familiarity with what good hojicha actually tastes like, not a product team working from a trend report.

The powder is sourced from Yamasan in Uji, Kyoto — one of the most respected tea-producing regions in Japan, synonymous with premium Japanese green teas. It carries JAS Organic certification, which is the Japanese agricultural standard: no pesticides, no fillers, no additives. The ingredient list has exactly one item on it. What you receive is pure roasted hojicha powder from a single, traceable source.

Pricing is straightforward: 100g for £19 and 500g for £62. For Kyoto-origin organic powder with free UK delivery included, this is competitive. The 500g bag works out at £12.40 per 100g — a meaningful saving if you drink hojicha regularly or want to use it in baking and recipes as well as lattes.

Delivery is free across the UK via Royal Mail Large Letter, which means the package fits through your letterbox. No waiting in, no trip to the post office, no signature required. Orders are dispatched same or next working day from UK-held stock, so most deliveries arrive within one to three days. Returns are accepted without question if anything isn't right — no need to explain yourself.

The packaging takes its visual cues from Studio Ghibli — understated and carefully considered — and every order includes a handwritten card. Small details, but they reflect a brand that's thought seriously about what it means to receive this product, not just to sell it.

Other options for buying hojicha powder in the UK

If you want to explore your options or compare, here is an honest overview of the other routes available to UK buyers.

Amazon UK. Some sellers on Amazon UK do offer hojicha powder, and a handful carry genuine Japanese-origin product. The difficulty is that quality varies significantly across listings — some products are Chinese blends, others contain added maltodextrin, and some listings aren't transparent about origin at all. Before buying from any Amazon seller, check three things: (1) the country of origin, which should be Japan; (2) the full ingredient list, which should read "hojicha powder" and nothing else; and (3) recent verified purchase reviews that speak specifically to flavour and texture. Prices can also be higher per gram than buying direct from a specialist once Amazon's marketplace margin is factored in.

Japan Centre (London and online). Japan Centre on Kinly Street, London is one of the best Japanese food destinations in the country and worth a visit if you're passing through and want to browse. They do carry some hojicha, though the range tends to focus on loose leaf rather than powder. Online orders are available through japancentre.com. A good option if you're combining it with other Japanese grocery shopping or want to explore a wider selection in person.

Specialist online tea retailers. A small number of UK-based Japanese tea specialists stock hojicha alongside sencha, gyokuro, and other Japanese teas. Searching "Japanese tea UK" will surface a handful of them. The main limitation is that most stock loose leaf rather than powder, and availability can be inconsistent. Worth exploring if you're building a broader collection of Japanese teas, but less reliable as a consistent source of hojicha powder specifically.

What to look for when buying hojicha powder in the UK

Not all hojicha powder is equal. Whether you're evaluating Hojicha Lab or any other product, here is what actually matters:

• Origin: Japan is the benchmark. Kyoto and Uji are the most respected regions; Shizuoka is also reliable. Chinese-grown hojicha exists but typically has a lower quality ceiling.
• Format: Look for fine, smooth powder. Coarse or granular product won't dissolve properly in milk or water, and you'll end up with a gritty texture in lattes and baked goods.
• Ingredients: The ingredient list should say one thing: hojicha powder. No maltodextrin, no fillers, no natural flavourings. If there are other ingredients, keep looking.
• Organic certification: JAS Organic is the Japanese standard. Worth prioritising, especially if you're drinking hojicha daily.
• Roast level: Some brands specify whether the roast is light, medium, or dark. Darker roasts are more robust and toasty; lighter roasts retain more of the underlying green tea character. If you have a preference, it's worth checking.

Kyoto-roasted. UK-stocked. Free delivery.

Hojicha Lab powder — 100g £19 · 500g £62 · Letterbox-friendly · Same-day dispatch

Frequently asked questions about buying hojicha in the UK

Can I buy hojicha powder in Tesco, Waitrose or Sainsbury's?
Not yet. Hojicha powder hasn't made it into mainstream UK supermarkets. You won't find it at Tesco, Waitrose, Sainsbury's, or M&S in 2026 — it remains a specialist product for now. Online is your most practical route. Hojicha Lab ships free to any UK address and typically delivers within one to three days.

Is hojicha available in Holland & Barrett?
Holland & Barrett does not currently stock hojicha powder. Their range includes matcha and other powdered teas and superfoods, but hojicha hasn't appeared on their shelves. For UK delivery, ordering online from a dedicated specialist like Hojicha Lab is your most reliable option at present.

How much does hojicha powder cost in the UK?
Hojicha Lab sells 100g for £19 and 500g for £62, with free letterbox delivery included across the UK. The 500g bag works out at £12.40 per 100g. This is competitive with international brands once you factor in the international shipping costs that typically apply when ordering from Japan or the US. Pricing across Amazon UK varies by seller, but consistent specialist-grade quality at comparable prices is harder to guarantee through the marketplace.

Is the hojicha powder on Amazon UK any good?
Some Amazon UK sellers do offer genuine, good-quality Japanese-origin hojicha powder. The issue is that the marketplace lacks consistency — you're evaluating individual sellers rather than a curated category. Always check the country of origin (should be Japan), read the full ingredient list carefully (powder only, no fillers), and look for verified purchase reviews that speak specifically to the taste and how it performs in lattes. If a listing can't clearly answer those three questions, the risk isn't worth it. Buying direct from a specialist removes that uncertainty entirely.

What is the difference between hojicha powder and hojicha tea bags?
Hojicha powder is finely ground roasted Japanese green tea — it dissolves directly into hot water or milk, making it ideal for lattes, baking, and any recipe that calls for hojicha as an ingredient. Tea bags work by infusion: the tea steeps in water and is then removed, so the tea itself is never consumed. That means you can't use tea bags to make a latte, blend into a smoothie, or incorporate into a recipe. If powder-style preparation is what you're after, bags are the wrong format entirely.

How quickly does hojicha powder arrive after ordering?
Hojicha Lab dispatches same or next working day from UK-held stock, via Royal Mail. Most UK orders arrive within one to three business days. Because the package is sent as a Royal Mail Large Letter, it fits through a standard UK letterbox — no signature required and no need to be home when it arrives.

The bottom line

For UK buyers, Hojicha Lab is the most straightforward and reliable option — UK stock, free letterbox delivery, Kyoto-sourced, JAS Organic certified, and a brand that genuinely understands what it sells. If you want to browse in person, Japan Centre in London is worth a visit for the experience, and you may find something you like. But for consistent quality, honest sourcing, and everyday convenience, ordering online from a UK-based specialist is the practical choice — and Hojicha Lab is the only dedicated brand doing it right now.

Hojicha is one of those things people discover and then can't stop drinking — whether as a morning latte, an afternoon ritual, or something warm and cosy before bed. Once you find the right powder, you'll wonder how you went without it.

Free UK delivery. Roasted in Kyoto.

Hojicha Lab — 100g £19 · 500g £62 · Letterbox delivery · Returns accepted