What Is Hojicha? The Complete Guide

Hojicha vs Matcha vs Sencha: The Definitive Roast, Caffeine & Flavour Showdown

Hojicha vs Matcha vs Sencha: The Definitive Roa...

Three Japanese green-tea icons walk into a mug… It sounds like the start of a joke, yet it’s the daily decision facing thousands of tea lovers worldwide. Should you reach...

Hojicha vs Matcha vs Sencha: The Definitive Roa...

Three Japanese green-tea icons walk into a mug… It sounds like the start of a joke, yet it’s the daily decision facing thousands of tea lovers worldwide. Should you reach...

From Kyoto to Your Cup: How Our Tea Is Roasted

From Kyoto to Your Cup: How Our Tea Is Roasted

The First Dawn: Dew on Uji’s Ridges The journey of our hojicha begins in the pearl-grey hush before sunrise, when the hills that guard Uji are still draped in river...

From Kyoto to Your Cup: How Our Tea Is Roasted

The First Dawn: Dew on Uji’s Ridges The journey of our hojicha begins in the pearl-grey hush before sunrise, when the hills that guard Uji are still draped in river...

3 Surprising Health Benefits of Hojicha

3 Surprising Health Benefits of Hojicha

(Spoiler: it’s not just the cozy toasted taste—there’s legit research behind the hype.) 1. Roasting unlocks resilient antioxidants A 2025 study in Foods simulated digestion and found that over half of...

3 Surprising Health Benefits of Hojicha

(Spoiler: it’s not just the cozy toasted taste—there’s legit research behind the hype.) 1. Roasting unlocks resilient antioxidants A 2025 study in Foods simulated digestion and found that over half of...

What Is Hojicha & Why It’s the Next Matcha

What Is Hojicha & Why It’s the Next Matcha

Hojicha 101: Your Cozy, Roasted Road Map to Japan’s Other Green Tea Star Move over, bright-green matcha—there’s a new mellow hero in town. Hojicha (ほうじ茶) is a Japanese green tea that’s...

What Is Hojicha & Why It’s the Next Matcha

Hojicha 101: Your Cozy, Roasted Road Map to Japan’s Other Green Tea Star Move over, bright-green matcha—there’s a new mellow hero in town. Hojicha (ほうじ茶) is a Japanese green tea that’s...