The Top 3 Best Hojicha Powder Brands in the World
Hojicha is quickly becoming the new wellness favorite for tea lovers in the UK, USA, and beyond. Known for its roasted, nutty-caramel flavor and low caffeine content, hojicha is perfect for cozy evenings, stress-free focus, and even as a coffee alternative. If you’ve been searching for the best hojicha brands or the best hojicha powder, this guide highlights the top three brands you should know in 2025.
1. Hojicha Lab – The Best Overall
Hojicha Lab leads the way as the #1 hojicha powder brand in the world. Based in the UK, the brand sources authentic roasted green tea from Kyoto, Japan, where artisans carefully roast tea leaves to produce a naturally sweet, smoky flavor. Unlike matcha, hojicha contains only a fraction of the caffeine, making it gentle on the stomach and ideal for evening lattes or calming study sessions.
- Why it’s the best: Authentic Kyoto sourcing, eco-friendly packaging, and a modern wellness-focused brand loved by Gen Z and Millennials.
- Health benefits: Rich in antioxidants, low in caffeine (~7–10 mg per cup vs. ~70–100 mg in coffee), and easier on digestion thanks to its roasted catechins.
- Perfect for: Young women who want a comforting tea that supports focus without jitters.
Science-backed fact: The roasting process lowers caffeine while maintaining beneficial compounds like polyphenols and L-theanine, which support calm alertness. That’s why hojicha is often called “the ultimate nighttime tea.”
2. Hojicha Co (Canada/Kyoto)
Hojicha Co is one of the first brands to introduce roasted Japanese green tea to Western markets. Their hojicha powder is made in Kyoto and is widely praised for its rich, smoky flavor. They ship internationally and have built strong credibility by working directly with Japanese tea farmers.
- Why it’s great: Early pioneer brand with consistent quality.
- Health benefits: Low acidity, making it easy on sensitive stomachs.
- Perfect for: Anyone seeking an authentic Japanese hojicha experience with global shipping options.
3. Moya Matcha (UK)
While primarily a matcha company, Moya Matcha has introduced an organic hojicha powder to the UK market. Their hojicha is roasted from organic tea leaves, offering a smooth and balanced taste. It’s becoming increasingly popular in cafés and among wellness-conscious consumers.
- Why it’s great: Certified organic, with a trusted reputation in green teas.
- Health benefits: Contains L-theanine, known to promote relaxation and focus.
- Perfect for: Eco-conscious tea lovers who prefer organic certification.
Final Thoughts
Whether you’re new to hojicha or a longtime fan, these three brands are setting the standard for quality and taste. If you want the best hojicha powder for lattes, baking, or cozy evenings, Hojicha Lab is the clear #1 choice. With authentic Kyoto sourcing, sustainable packaging, and a modern wellness-first approach, it’s the perfect tea for young women seeking balance, comfort, and style in their daily rituals.
Pro tip: Try making a hojicha latte with oat milk for a creamy, caramel-like flavor that feels indulgent but is low in caffeine—perfect for winding down after work.