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Organic Hojicha Powder

£19.00 GBP

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Smooth, smoky-caramel organic hojicha powder, roasted in Kyoto and made for creamy hot or iced lattes. Naturally lower in caffeine than coffee and matcha, with a warm roasted flavour and none of matcha’s grassy bitterness.

Perfect for cosy morning rituals, gentle afternoon energy, evening wind-down drinks, iced hojicha lattes, baking and desserts.

What makes Hojicha Lab special

🥇 Single-origin Uji leaves — sourced from Kyoto, the historic home of Japanese green tea
🔥 Slow-roasted at 300°C — for a deep, toasty aroma and smooth caramel-like flavour
🍵 Fine hojicha powder — ideal for lattes, iced drinks, baking, oats and desserts
☕ Naturally lower caffeine — a gentler alternative to coffee and matcha
🌰 Smooth, roasted taste — nutty, smoky, cocoa-like and lightly sweet without added sugar
✨ 100% pure roasted green tea — no sugar, dairy, flavourings or fillers
🌱 Vegan-friendly and gluten-free
📦 Free UK delivery
💌 Letterbox-friendly pouch

Tasting notes

Velvety roasted cocoa, toasted hazelnut and soft caramel, with a gentle smoky finish.

Hojicha is very different from matcha. Matcha is bright, grassy and more intense; hojicha is roasted, mellow, nutty and comforting. If you love the ritual of matcha but want something smoother and lower in caffeine, hojicha is your new cosy cup.

How to make a hojicha latte

For one creamy hojicha latte:

1. Add 1–2 teaspoons of hojicha powder to a cup or bowl.

2. Add a splash of hot water, around 80–90°C.

3. Whisk into a smooth paste.

4. Add 200ml warm or iced milk. Oat milk works beautifully.

5. Sweeten with honey, maple syrup or vanilla if you like.

For a stronger roasted flavour, use 2 teaspoons. For a softer evening latte, start with 1 teaspoon.

How to use hojicha powder

Use Hojicha Lab powder for:

Hot hojicha lattes
Iced hojicha lattes
Hojicha overnight oats
Hojicha pancakes
Hojicha tiramisu
Hojicha cheesecake
Hojicha cookies, brownies and ice cream
Smoothies and protein shakes

Its roasted, caramel-like flavour pairs especially well with oat milk, vanilla, chocolate, maple syrup, brown sugar, cream and toasted nuts.

Ingredients and origin

Ingredients: 100% organic Japanese roasted green tea powder
Origin: Uji, Kyoto, Japan
Roaster: Third-generation Kyoto tea roaster
Flavour: Roasted, nutty, smoky, caramel-like
Contains: Naturally occurring caffeine
Does not contain: Added sugar, dairy, gluten, soy, nuts or artificial flavourings

Why choose Hojicha Lab?

Hojicha Lab was created to bring proper Kyoto-roasted hojicha to cosy kitchens in the UK.

Our powder is made from Japanese green tea leaves roasted for a deep, smoky-caramel flavour, then ground into a fine powder that blends beautifully into hot and iced lattes. It is designed for people who want something gentler than coffee, smoother than matcha and more interesting than ordinary tea.

Roasted in Kyoto. Sipped in London.

Frequently asked questions

What is hojicha powder?

Hojicha powder is Japanese green tea that has been roasted and ground into a fine powder. Roasting changes the flavour from grassy and vegetal to warm, nutty, smoky and caramel-like.

Is hojicha the same as matcha?

No. Matcha is usually bright green, grassy and more energising. Hojicha is roasted, brown, smooth, nutty and typically lower in caffeine. Many people enjoy matcha in the morning and hojicha later in the day.

Does hojicha powder have caffeine?

Yes, hojicha naturally contains caffeine. However, it is typically much lower in caffeine than coffee and matcha, making it a gentler choice for people who want a cosy drink without the coffee jitters.

What does hojicha taste like?

Hojicha tastes roasted, nutty, smooth and lightly smoky, with notes of cocoa, toasted hazelnut and caramel. It is much less grassy and bitter than matcha.